What if the key to food and beverage success wasn’t just great taste, but understanding what consumers truly want—before they even do? In this episode of Harvest to Pour, I sit down with Andreas Duess, founder and CEO of 6 Seed Consulting, to explore how AI is transforming the industry. From predicting consumer behavior to eliminating costly missteps, AI is reshaping how food brands develop, market, and sell products. But is AI the game-changer it promises to be—or just another trend? Tune in to discover how data-driven insights are giving food businesses a competitive edge like never before.
Introduction to Andreas Duess – Matthew introduces Andreas Duess, CEO of 6 Seed Consulting, and his background in tech and AI.
Journey from Tech to Food & Beverage – Andreas shares how he transitioned from working with early AI firms, including Google, to launching a food-focused marketing agency.
Founding 6 Seed Consulting – After selling his agency, Andreas founded 6 Seed Consulting to leverage AI and data in the food and beverage industry.
The 82% Failure Rate in Food Products – He explains how most new food products fail because businesses rely on consumer statements rather than actual purchasing behavior.
The "Say-Do Gap" in Market Research – Andreas describes the disconnect between what consumers claim they want and what they actually buy.
How AI Bridges the Say-Do Gap – AI analyzes real-world purchasing data from retailers, food delivery platforms, and smart appliances to reveal true consumer preferences.
Real-World AI Insights: The Blueberry Example – A data-driven discovery showed that blueberries sell well not just for health benefits, but because they look visually appealing in food.
AI for Product Development: Ozempic-Friendly Foods – 6 Seed Consulting is using AI to help a rice company develop products tailored for weight-loss medication users.
The Role of AI in Small Businesses – Andreas emphasizes that AI is not just for large corporations but can help small businesses optimize their strategies.
The Future of AI in Food & Beverage – AI is rapidly advancing, and businesses that fail to adapt may struggle to compete in the coming years.
The Importance of Community and Learning – Andreas shares how networking and private AI communities have helped him stay ahead of industry trends.
Closing Thoughts & Call to Action – The episode wraps up with advice for business owners to start leveraging AI and an invitation to connect with Andreas on LinkedIn.
Andreas Duess
6 Seed Consulting
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