We talk to Adam Feller, founder of Avidity Creative, a food and beverage branding agency. Adam discusses his background in graphic design and how he pivoted to specializing in the CPG industry. He shares Avidity's approach to niche branding and creative services for food and beverage companies. Adam also provides insights into packaging design, strategies for expanding brands, challenges clients face, and the importance of understanding target audiences. Case studies are presented on rebranding projects, including for a frozen milkshake product. Valuable advice is offered to help brands assess when it's time to take their business to the next level.
Key Takeaways:
- The importance of understanding your target audience and their preferences when developing a branding strategy.
- Creative packaging design is critical for conveying a brand's story and benefits in a compelling way within limited space.
- Gathering customer data through surveys provides insights to inform rebranding or growth plans.
- Developing an effective marketing strategy is essential for expanding into new territories and audiences.
- Common challenges brands face include budget constraints, resistance to change, lack of industry knowledge, and outdated branding.
- Avidity Creative offers services like branding, packaging design, and a free brand audit for Harvest to Pour listeners to help elevate food/beverage brands to the next level.
Avidity Creative -- Mention listening to this episode of Harvest to Pour and receive a free brand audit. The audit will look over a brand's existing branding, packaging, and competitors to provide feedback on areas that can be improved or that are doing well. Contact them through the website to receive a free audit.
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