Harvest to Pour: Business of Beverages

How innovation, persistence, and customer-centric approaches can disrupt even the most traditional markets with Will Blum founder of Bluebird Hardwater

Episode Summary

Find out what it takes to disrupt a traditional industry and thrive against the odds? In this episode, we dive into the world of innovation, persistence, and customer-centricity. Founder Will Blum shares how he turned a simple idea into Bluebird Hardwater, a beverage that’s rewriting the rules. Want to learn how simplicity can be your greatest strength?

Episode Notes

In this episode of Harvest to Pour, Matthew Shipp sits down with Will Blum, the founder of Bluebird Hardwater, to explore how a clean, non-carbonated, preservative-free alcoholic beverage is transforming the beverage industry. Will shares his journey of navigating complex regulations, sourcing pure ingredients, and creating a product that stands out in a crowded market.

Will reveals how persistence and a customer-first mindset drove Bluebird’s success. From overcoming regulatory challenges to building brand loyalty with innovative, clean-label products, listeners will gain actionable insights on thriving in traditional markets.

Whether you’re an entrepreneur, innovator, or simply curious about what it takes to turn a bold idea into a thriving business, this episode offers a blueprint for success.

 

Will Blum

Bluebird Hardwater

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Sponsors and Affiliates:

James Gourley at CAGLaw

Anchor My Business