In this episode we have an insightful discussion with Chris Hunter, the co-founder of beverage brands like Four Loko and Koia. As a serial entrepreneur in the beverage industry, Hunter shares the story of his journey—from getting his start in alcohol distribution to investing in and scaling up better-for-you options. He discusses pioneering products like Four Loko and Not Your Father's Root Beer, before pivoting to plant-based protein with the company Koia. Hunter offers valuable lessons on product development, marketing strategies, and navigating a competitive industry. Listeners will gain entrepreneurial insights as well as learn about emerging trends in beverages from this interview with a proven innovator.
Key points and takeaways from the interview include:
- Chris Hunter's entrepreneurial journey starting beverage companies and investing in better-for-you options
- The importance of product quality, unique branding, and awareness/trial for beverage success
- Strategies for in-store marketing and distribution to drive velocity
- Sourcing unique ingredients and focusing on flavors to stand out
- Setting goals and projections while allowing flexibility for changes
- Expanding a brand beyond its initial category/channel for more growth
- Emerging trends in better-for-you, alternative alcohol, and functional beverages
- The challenges of starting a beverage company and need for passion/perseverance
- Learning from failures/mistakes and iterating products based on feedback
Blackout Punch: An Entrepreneur’s Journey from Chaos to Clarity
Koia - Plant-Based Protein Shakes