Harvest to Pour: Business of Beverages

Goodman Coffee with Ian Goodman: Bridging Cultures and Overcoming Challenges in Specialty Coffee

Episode Summary

We talk with Ian Goodman, the founder of Goodman Coffee, a specialty coffee shop and roastery in Chattanooga, Tennessee. Ian has been roasting and sharing his craft since 1996, and he shares his journey into the coffee industry, the challenges he's faced, and the unique approach he takes to sourcing, roasting, and promoting specialty coffee. The interview covers a range of topics, from Ian's early experiences learning about coffee to the current trends and innovations in the industry, as well as his efforts to support and highlight the work of coffee farmers.

Episode Notes

Key talking points:

• Ian's journey into the specialty coffee industry, from learning about coffee in high school to starting his own coffee shop and roastery
• The challenges of educating customers on specialty coffee in the 1990s versus today's more knowledgeable coffee culture
• Goodman Coffee's focus on sourcing high-quality single-origin beans and roasting to highlight the work of the farmers
• Ian's efforts to support coffee farmers, including documenting their stories and helping them improve their operations
• Trends in the coffee industry, such as innovations in processing and the rise of cold brew
• Advice for aspiring coffee shop owners on the importance of education and representing coffee well

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