Harvest to Pour: Business of Beverages

Nobletons Distilling House with Demetrius Cain

Episode Summary

In the heart of Missouri, a story of tradition and resilience unfolds at Nobleton's Distilling House. This is not just a tale of whiskey-making but a journey through generations, a testament to the enduring spirit of a family's love for the craft and business challenges overcome. As we delve into the world of Nobleton's, led by the passionate Demetrius Cain, we uncover a narrative rich in history, innovation, and a steadfast commitment to quality.

Episode Notes

 

Takeaways

- Nobletons Distilling has a long family history in distilling going back to 1824. Demetrius is continuing a multi-generational family tradition.

- They control the entire process from growing their own heirloom grains to distilling and aging the whiskey. This allows them to control quality and flavor.

- Their 48-day fermentation process gives their whiskey unique long-chain fatty acid profiles that make it thick and viscous.

- They faced challenges starting out but were able to survive the pandemic without taking on debt, which they advise against for new distilleries.

- Their goal is to continue growing distribution while maintaining quality and tradition passed down over generations.


Noboltons Distilling House

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