Harvest to Pour: Business of Beverages

Peacemaker Coffee with Chris Morris: Serving the community through high-quality coffee with a mission to give back to those who serve.

Episode Summary

Harvest to Pour sits down with Chris Morris, the founder of Peacemaker Coffee in Toledo, Ohio. Chris provides an in-depth look at the company's origins, mission, and journey. Peacemaker Coffee was founded in 2019 with the goal of supporting unsung heroes like police, fire, military, and first responders. Chris shares his background as a former police officer and his passion for roasting high-quality, low-acidity coffee. The discussion covers the challenges and milestones in building the business, the company's unique approach to sourcing and flavoring coffee, and their focus on customer engagement and community impact. Chris also offers valuable advice for aspiring entrepreneurs in the beverage industry. Overall, the interview highlights Peacemaker Coffee's commitment to service, quality, and supporting the local community.

Episode Notes

The founding of Peacemaker Coffee in 2019 with the mission of supporting unsung heroes like police, fire, military, and first responders.
Chris's initial dislike for coffee and how a trip to Costa Rica sparked his passion for high-quality, low-acidity coffee.
The early challenges of sourcing coffee, pricing, and building the business, including Chris's unconventional methods of roasting coffee.
The key milestones, such as taking a roasting class, building relationships with local first responders, and overcoming a trademark dispute.
Peacemaker's unique approach to sourcing, roasting, and flavoring coffee to cater to their target customer base.
The company's focus on customer feedback, engagement, and loyalty to drive product development and marketing.
Peacemaker's community impact through donations, partnerships, and supporting first responders and veterans.
Chris's advice for aspiring entrepreneurs in the beverage industry, emphasizing research, regulatory understanding, and adaptability.

Chris Morris

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