What does it take to turn a West Texas tradition into a successful canned cocktail company? In this episode, we sit down with Amelia Lettieri, founder of Ranch2O Spirits, to learn how a simple idea—born from everyday inconvenience—led to the creation of a new kind of beverage business. Drawing from her background in finance and operations, Amelia entered an emerging market with focus and clarity. The conversation explores the early decisions, the roadblocks, and the steady progress behind building RANCH2O Spirits. If you're interested in how a personal idea becomes a real product, you’ll want to listen in.
When you think of canned cocktails, you might picture overly sweet drinks or watered-down hard seltzers. Ranch2O Spirits is redefining that.
Founded by Amelia Lattieri, Ranch2O began as a simple idea: make a quality ranch water you could grab from the fridge. With a finance and operations background—and a nudge from her husband—Amelia took the leap into a market that barely existed at the time: liquor-based RTD (ready-to-drink) cocktails. From navigating Texas’s tricky liquor laws to crafting consistent, bar-quality flavors, she’s building a brand rooted in authenticity, strategy, and West Texas tradition.
In this episode, we dive into:
✅ How a casual conversation at home sparked a beverage startup
✅ Why Amelia chose co-packing over building a distillery
✅ The biggest challenges of launching a liquor-based canned drink in Texas
✅ How Ranch2O built awareness without big marketing budgets
✅ The strategy behind their branded cocktail bars and event partnerships
✅ What it takes to lead a small, committed team through the ups and downs
✅ Why a clear goal for acquisition guides Amelia’s long-term decisions
Sponsors and Affilates: