I talk to Michael Crowell, owner of Shortleaf Brewing and full-time teacher, about finding a balance between his two passions. Michael will share his insights on how he manages to juggle his two careers. He'll also talk about the challenges and rewards of being a craft brewer and a teacher, and how he uses his skills from one job to help him in the other. Whether you're a business owner with a side hustle or a full-time employee with multiple passions, you'll find Michael's insights valuable. PS Listen long enough and find out how much he appreciates his customers!
Key Takeaways:
- Developing a strong business plan is important for securing financing. Having a clear vision and story is also helpful.
- Understanding your business model and communicating it clearly to customers is important to avoid confusion and negative feedback early on.
- Building community involvement through programs like a pint club and events helps create loyal customers and advocates.
- Having a diverse team that brings different skills and perspectives can help the business in areas like legal, finance, operations, etc.
- Finding a balance of passion for the work while also having other sources of income helps ensure long term sustainability of the business.
- Constantly evaluating and adapting offerings to meet customer interests helps broaden appeal and sales over time.
"I've been teaching for 15 years, there's no way if I taught the same way I taught when I first started, I wouldn't be teaching anymore. There's just no way. So it's important for us as a business to be, flexible and understanding to our clients, our customers that walk in the door, but also our our employees that walk through the back door." -Michael Crowell
Locations
Winghaven
7434 VILLAGE CENTER DRIVE
O'FALLON, MO 63368 T: (636) 265-4004
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Lake of the Ozarks
311 SOUTH BUSINESS ROUTE 5
CAMDENTON, MO 65010
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Connect with the Host
Matthew Shipp
Be a guest: https://emberisolutions.com/harvest-to-pour/
LinkedIn: https://www.linkedin.com/in/matthewshipp/
Instagram: https://www.instagram.com/matthewjshipp/
Facebook: https://www.facebook.com/emberisolutions
Emberi Solutions: https://emberisolutions.com/