In this episode we talk with John Hamilton and Josh French from the Rack House Kitchen Wine Whiskey in Cottleville, Missouri. Known for its impressive whiskey and wine collections and a versatile menu, the Rack House also features a patio, banquet room, and cigar lounge, making it a cornerstone of the community. The conversation explores the venue's evolution from a simple winery to a dynamic full-service restaurant, driven by keen responsiveness to customer and staff feedback. This adaptability has led to menu expansions and significant enhancements to the venue. The episode also touches on their popular wine and whisky clubs and partnerships with local breweries and suppliers, emphasizing their commitment to local growth. Wrapping up, the discussion tackles the challenges of marketing and maintaining a standout dining experience in a competitive industry, underscoring the critical role of continuous innovation and active listening in business success.
Some key points from the interview include:
The Rack House evolved from a winery to a full restaurant based on customer feedback, adding more food and drink options over time.
They improved their menu and service by listening to staff and customer feedback and making quick changes based on that input.
They collaborate with local producers to source unique beverages and do barrel aging projects that support other local businesses.
Their focus is on maintaining a personalized experience for customers while continuing to grow organically through word of mouth.
Staffing challenges during COVID-19 impacted them but they are working to retain staff and customers.
Lessons Learned:
Listening to customer and staff feedback is important for continuously improving a business over time. The Rack House evolved their menu, service, and offerings based on input.
Adapting quickly to feedback by implementing changes helps build customer confidence and buy-in.
Collaborating with the local community, like breweries and coffee shops, can lead to unique products and support other businesses.
Maintaining a personal touch, like knowing regular customers, helps build loyalty and word-of-mouth marketing.
Balancing growth with keeping consistency and the local community feel is important.
The Rack House Kitchen Wine Whiskey