The Keystone is a foundational element of the profit priority workshop process. It helps the business owners clearly define the purpose and vision of their company. With the Keystone as your guide, decision-making becomes more focused and effective. It helps in avoiding short-term distractions and staying on the path to long-term success.
Some key points about developing a Keystone include:
- It establishes a long-term vision for where the business is headed over the next 2-5 years. This provides direction and focus. - The Keystone is written as a purpose statement that the entire team can understand and work towards.
- It acts as a filter to determine which projects, ideas and activities most directly support achieving the defined purpose and goals. Only initiatives that align with the Keystone get priority attention.
- Looking at all business opportunities through the lens of the Keystone helps surface the highest impact work that needs to be done. This leads to clearer prioritization and decision making.
- Revisiting goals against the Keystone keeps the business focused on profitability and growth, versus getting distracted by non-essential tasks.